As a team, we understand the importance of having competent and reliable members. And a field sale manager plays a significant role in leading and guiding the whole team to success, promoting products or services in person – outside the office.

Join us as we uncover the strategies, skills, and mindset that make these managers the driving force behind business growth and success. Get ready to embark on a journey that will empower you to become a leading authority in the field, both figuratively and literally.

What is a Field Sales Manager?

A field sale manager is responsible for a wide range of duties. Hence, an effective field sale leader must have the expertise, leadership skills, and analytical abilities to effectively manage their team and drive sales growth.

Responsibilities of a Field Manager

  1. Leading and managing a team of sales representatives
  2. Developing and implementing a strategy
  3. Setting targets and goals for the team
  4. Monitoring and analyzing sales team performance
  5. Providing training and coaching to sales representatives
  6. Building and maintaining relationships with customers
  7. Identifying new business opportunities and markets
  8. Collaborating with other departments to ensure the smooth running of operations

Skills and Qualifications of a Sales Leader

  • A bachelor’s degree in business administration, marketing, or a related field
  • At least three years of experience in sales management
  • Strong leadership and management skills
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving skills
  • Knowledge of techniques and strategies
  • Ability to work under pressure and meet deadlines
  • Proficiency in using sales management software and tools

Salary and Job Outlook

The salary of a field sale manager can vary depending on several factors, including the company size, industry, and location. 

According to Glassdoor, the average salary for a field manager in the United States is around $72,000 per year.

The job outlook for sales leaders is positive, with a projected growth rate of 5% from 2021 to 2031, according to the Bureau of Labor Statistics. This growth is due to the increasing demand for sales representatives who can help companies grow and expand their business.

How to Become a Field Sales Manager

If you’re interested in becoming a field sale manager, there are a few key steps you can take to help you get started. 

1. Education and Training

To become a field manager, most employers prefer candidates with bachelor’s degrees in a relevant field. 

You can consider marketing, accounting, economics, and finance. You can also take business law, management, and mathematics coursework.

In addition to formal education, you’ll also need to have strong communication, leadership, and problem-solving skills. You can develop these skills through internships, volunteer work, or extracurricular activities.

2. Experience and Skills

To become a manager, you’ll typically need several years of experience working in sales. This experience can come from a variety of sources, including inside sales, outside sales, or customer service.

You’ll also need strong analytical skills, as you’ll be responsible for analyzing sales data and developing strategies to increase revenue. 

Key skills include motivating and leading a team, excellent communication skills, and a customer-focused mindset.

3. Certifications and Licenses

While only sometimes required, certifications and licenses can help you stand out from other candidates and demonstrate your expertise in the field. 

Some relevant certifications for sales managers include the Certified Sales Professional (CSP) certification and the Certified Sales Executive (CSE) certification.

In addition, some states require managers to hold a salesperson or broker license. Be sure to check with your state’s licensing board to see if any licenses are required in your area.

Tips for Success as a Field Sales Manager

As field managers, you must understand the importance of being effective leaders in driving sales and achieving our goals. 

A. Effective Communication

Communication is key in any management position but especially important in sales management. Leaders must communicate effectively with their team members, customers, and other stakeholders. 

  1. Be clear and concise in messaging.
  2. Listen actively to the concerns and feedback of team members.
  3. Use various communication channels like email, phone, and video conferencing to stay connected with team members.
  4. Provide regular feedback, both positive and constructive, to help team members improve their performance.

B. Time Management

As managers, you are constantly juggling multiple tasks and priorities. Effective time management is crucial to ensure you maximize your productivity and achieve your goals. 

  1. Prioritize tasks based on their importance and urgency.
  2. Use tools and resources like calendars and task lists to stay organized and on track.
  3. Delegate tasks to team members to free up your time for more important tasks.
  4. Avoid multitasking, as it can lead to decreased productivity and increased stress.

C. Leadership

You are responsible for leading your team members to success. So, effective leadership is crucial to ensure that the reps under you are motivated and engaged in their work. 

  1. Lead by example, demonstrating the behavior and work ethic that we expect from our team members.
  2. Provide opportunities for professional development and growth for our team members.
  3. Recognize and reward the achievements of our team members.
  4. Foster a positive and supportive team culture.

D. Motivation

Motivating team members is crucial to achieving goals. You need to understand what motivates each rep and provide the support and resources they need to succeed. 

  1. Set clear and achievable goals for our team members.
  2. Provide regular feedback and recognition for their achievements.
  3. Offer incentives and rewards for achieving targets.
  4. Encourage a healthy work-life balance to prevent burnout.

Potential Challenges of Being a Field Sales Manager

Field managers are likely to face unique challenges that require them to be flexible, adaptable, and strategic. Here are some potential challenges to watch out for.

  • Travel and Workload: Expect to spend a lot of time on the road, visiting clients, and attending meetings. This can be exhausting and can take a toll on our personal lives. 
  • Meeting Sales Targets: You drive revenue and ensure your team meets quotas. This requires a keen knowledge of your products, services, and target market.
  • Managing a Sales Team: This can be challenging, especially remotely. You need to communicate effectively and provide your team with the guidance and support they need to succeed. 

Final Thoughts on Field Sales Manager

As we’ve learned, a field sale manager is responsible for leading a team of outside sales representatives. They are tasked with identifying prospects, pursuing leads, and closing deals. 

In addition, a manager is responsible for setting goals, motivating their team, and evaluating performance.

Managing field sales representatives can be challenging, but with the right strategies in place, it is possible to achieve success. And if you’re looking for a powerful tool to help you manage your team, check out the

With such a smart and innovative tool, you can easily boost your performance and optimize your operations.

Unleash your potential, break free from limitations, and become the authoritative force that propels success beyond the confinements of the office walls as a Field Sales Manager!


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